Pure Polish Nail Studio, formerly PAINT Nail Bar Winter Park, has announced a thoughtful rebrand that reflects the salon’s continued growth and evolving vision while remaining grounded in the values clients know and trust.

The rebrand represents an intentional evolution rather than a reinvention. As the business has grown, so has its commitment to providing an elevated, modern and service-driven experience. The new name and refined visual identity more accurately reflect the calm, curated environment and high standards that define the studio today.

While the brand has evolved, Pure Polish’s foundation remains unchanged. The studio continues to operate as a non-toxic nail salon focused on exceptional craftsmanship, premium products and genuine client care. Ownership, team members and core values remain the same, along with a dedication to comfort, consistency and thoughtful service.

The updated brand introduces a refined aesthetic, a more curated service menu and subtle enhancements to the overall guest experience. These changes were designed to provide greater clarity and flexibility while aligning with how today’s clients engage with the studio. Simplified offerings and a more transparent, relaxed approach to policies were created with both clients and technicians in mind.

“Ultimately, this rebrand is an elevation,” owner Casey Kish says. “It reflects our growth, our standards and our long-term commitment to creating an experience that feels luxurious yet approachable, modern yet personal.”

Pure Polish Nail Studio is located at 1090 N. Orlando Ave., Ste. 106, Winter Park. For appointments or more information, call 407-589-9190 or visit PurePolishNailStudio.com. Follow the studio on Instagram at @purepolishstudio.